12/26/13 - Cuba Standard (Tampa) - Top-selling automaker planning assembly in Cuba
CUBA STANDARD - As the Cuban government is gradually freeing new-car
sales for individuals, Chinese automaker Geely, already the No. 1 auto
seller on the island, is positioning itself for growth in Cuba and the
The company is planning to establish a semi-knock down (SKD) assembly plant
in Cuba, Shanghai Geely International Corporation, Geely's international
arm, announced in a press release republished by Global Times. The company
didn't provide any specifics.
In an ambitious global expansion plan, Geely set a target of opening 15
assembly plants overseas by 2015, according to an article by Automotive
In semi-knock down assembly, a manufacturer typically exports a kit with
complete car body, usually coated or already painted, to then add engine
and transmission, tires, wheels, seats, headlights, glass, batteries,
interior plastics, or other components in final assembly, some of them
"At the request of several ministries in Cuba, including the Ministry of
Foreign Trade and Investment, the Ministry of Communications, and the
Ministry of Metallurgy Industry, Geely International is now preparing to
launch the SKD project in a local place," the company said in the press
The announcement comes as the Cuban government is seeking manufacturers to
open shop at its new Mariel Special Development Zone, an export-oriented
zone around a deepwater port 30 miles west of Havana.
Cuba is the company's largest market in the Caribbean, Central America and
northern part of South America. Geely sold at least 3,200 vehicles to Cuba
in 2013, in two batches; the Geely CK has held the spot of most-sold new
car model in Cuba since 2009. The company is also selling vehicles in Costa
Rica, Colombia and Venezuela.
In 2012, the company opened a contract assembly plant in Uruguay in a joint
venture with a local partner, making it Geely's first in the Western
hemisphere. The plant, with a capacity of 20,000 cars per year, is
supplying primarily Mercosur markets Brazil, Argentina and Uruguay, as well
as Chile. Forty percent of the components in Uruguay are locally sourced,
with a goal of reaching 60 percent by the third year.
All Geely vehicles sold to Cuba in 2013 were made at the Uruguayan plant.
On Dec. 19, official media announced that for the first time since 1959,
individuals will be allowed to purchase new cars without a permit. The
state will retain its monopoly over new-car sales.
"Geely International actively takes measures in relevant areas and has
achieved essential progress," the company said in a recent statement about
the Cuban market.
"Geely is continuously improving the storage structure of its bonded
warehouse and is adopting multi-channel supply methods" for spare parts,
the company said. Geely's warehouse in Cuba now is at 80 percent of
capacity, up from 34 percent last year. The company has also signed
agreements with SASA, a local auto service provider operated by the
Committees for the Defense of the Revolution, to jointly open standard
service stations and spare-part sales stores.
Nearly 10,000 Geely-brand cars and trucks are already circulating on Cuban
roads, the company said. Government agencies, such as the Committees for
the Defense of the Revolution, the Ministry of the Interior, and the
Ministry of Tourism, have been the only buyers of new cars until now.
Geely's CK models are used as senior government officials' cars; most
police cars in Havana are Geely CK models as well. At present, 80 percent
of rental cars in Cuba are Geely CK, EC7 and EC8 models; all rental
agencies are state-owned.
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